Idea
If meat is the problem, why not give athletes an equally delicious, high-protein, grilled and plant-based option?
That's how we at Burger King became an official sponsor of the U.S. Olympic team to give them THE ANTIDOPING MENU.
A customized menu according to the needs of each athlete, where the main dish was THE IMPOSSIBLE WHOPPER: our star burger, made from plants.
And that's how, with just one burger, we helped the entire team take unintentional doping out of the game and reach the top of the podium during the Olympic Games.
Context
Year after year, hundreds of athletes from all over the world are left out of such important sports competitions as the Olympic Games.
The reason? Meat.
Yes, the same meat that helps them gain muscle and recover faster is also keeping them away from the medals they have always dreamed of.
The culprit? Clenbuterol and other substances used by some ranchers on their cattle, which can lead to unintentional doping.
