Idea
We leveraged the return of EA Sports College Football to create a team made out of the students we lost before they reached the spotlight, as a way of honoring them and generating awareness.
Context
So far in 2024, there have been at least 76 school shootings in the United States. But gun violence is not a new problem for the country, actually, it is a constant threat.
Insight
Many student victims of gun violence had a bright athletic future ahead of them.
